Meta tags are a key component of on-page SEO as they provide information about the webpage to search engines.

Click-through rate (CTR) is a crucial metric that indicates how many recipients clicked on links within the email, reflecting engagement.

Engagement Rate is a key performance indicator (KPI) for social media marketing, measuring the level of interaction users have with content.

Boosted posts are a paid advertising option that allows users to promote their posts to a wider audience.

Using a single column layout is recommended for email design as it enhances readability, especially on mobile devices.

Building backlinks is an example of off-page SEO, which involves activities done outside of the website to improve its ranking.

Higher ad spend is NOT a benefit of using analytics in digital marketing; rather, analytics helps optimize ad spend for better results.

While paid advertising can complement content marketing, it is not a core component of a content marketing strategy.

Social Media Campaign is not a type of Google Ads campaign.

Using high-quality images and videos can help improve conversion rates by enhancing user engagement and trust.

Optimizely is a commonly used tool for A/B testing, allowing marketers to test different versions of web pages.

LinkedIn is often the most effective platform for B2B content marketing due to its professional user base.

LinkedIn is primarily used for professional networking, allowing users to connect with colleagues and industry professionals.

LinkedIn is known for its focus on professional networking and career development.

Pinterest is known for its visual content, allowing users to share and discover images and videos.

Optimizely is a popular tool used for A/B testing in digital marketing, allowing marketers to test different versions of web pages or emails.

All of the above types of content can effectively nurture leads by providing valuable information and engaging potential customers.