Google Ads Fundamentals
Q. What is a 'Quality Score' in Google Ads?
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A.
A score that determines the quality of your website
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B.
A metric that measures the relevance of your ads, keywords, and landing pages
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C.
A score that indicates your ad's position on the search results page
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D.
A measure of your social media engagement
Solution
Quality Score is a metric that measures the relevance of your ads, keywords, and landing pages.
Correct Answer: B — A metric that measures the relevance of your ads, keywords, and landing pages
Q. What is remarketing in Google Ads?
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A.
Targeting users who have previously interacted with your ads
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B.
Creating new ads for different demographics
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C.
Increasing bids for high-performing keywords
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D.
Optimizing landing pages for better performance
Solution
Remarketing involves targeting users who have previously interacted with your ads.
Correct Answer: A — Targeting users who have previously interacted with your ads
Q. What is the function of ad extensions in Google Ads?
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A.
To increase the character limit of your ad
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B.
To provide additional information and increase ad visibility
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C.
To reduce the cost-per-click
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D.
To automatically optimize your bids
Solution
Ad extensions provide additional information and increase ad visibility.
Correct Answer: B — To provide additional information and increase ad visibility
Q. What is the primary purpose of Google Ads?
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A.
To create social media posts
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B.
To increase website traffic through paid advertising
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C.
To manage email campaigns
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D.
To optimize website content for search engines
Solution
The primary purpose of Google Ads is to increase website traffic through paid advertising.
Correct Answer: B — To increase website traffic through paid advertising
Q. What is the purpose of negative keywords in Google Ads?
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A.
To increase the number of impressions
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B.
To prevent ads from showing for irrelevant searches
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C.
To improve ad quality score
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D.
To lower the cost-per-click
Solution
Negative keywords prevent ads from showing for irrelevant searches.
Correct Answer: B — To prevent ads from showing for irrelevant searches
Q. What is the role of landing pages in Google Ads?
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A.
To host your ad content
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B.
To provide a destination for users who click on your ads
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C.
To track ad performance
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D.
To create social media posts
Solution
Landing pages provide a destination for users who click on your ads.
Correct Answer: B — To provide a destination for users who click on your ads
Q. Which bidding strategy is best for maximizing conversions in Google Ads?
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A.
Manual CPC
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B.
Target CPA
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C.
Maximize clicks
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D.
Enhanced CPC
Solution
Target CPA is the best bidding strategy for maximizing conversions.
Correct Answer: B — Target CPA
Q. Which metric is most important for measuring the success of a Google Ads campaign?
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A.
Impressions
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B.
Click-through rate (CTR)
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C.
Ad position
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D.
Cost-per-click (CPC)
Solution
Click-through rate (CTR) is a crucial metric for measuring the success of a Google Ads campaign.
Correct Answer: B — Click-through rate (CTR)
Q. Which of the following is a key benefit of using Google Ads?
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A.
Guaranteed first-page ranking on Google
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B.
Ability to target specific demographics and locations
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C.
Free advertising for all businesses
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D.
No need for keyword research
Solution
A key benefit of using Google Ads is the ability to target specific demographics and locations.
Correct Answer: B — Ability to target specific demographics and locations
Q. Which of the following is NOT a type of Google Ads campaign?
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A.
Search Campaign
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B.
Display Campaign
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C.
Video Campaign
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D.
Social Media Campaign
Solution
Social Media Campaign is not a type of Google Ads campaign.
Correct Answer: D — Social Media Campaign
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