Social Media Marketing Basics
Q. What does the term 'organic reach' refer to?
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A.
Paid advertising reach
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B.
The number of people who see your content without paid promotion
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C.
The total number of followers
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D.
The reach of influencer posts
Solution
Organic reach refers to the number of people who see your content without any paid promotion.
Correct Answer: B — The number of people who see your content without paid promotion
Q. What is a common tool used for social media analytics?
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A.
Google Analytics
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B.
Hootsuite
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C.
Mailchimp
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D.
WordPress
Solution
Hootsuite is a common tool used for social media analytics, helping users track engagement and performance across platforms.
Correct Answer: B — Hootsuite
Q. What is the ideal length for a tweet on Twitter?
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A.
140 characters
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B.
280 characters
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C.
300 characters
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D.
160 characters
Solution
The ideal length for a tweet on Twitter is 280 characters, which is the current character limit for tweets.
Correct Answer: B — 280 characters
Q. What is the main purpose of using hashtags on social media?
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A.
To increase followers
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B.
To categorize content
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C.
To create ads
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D.
To send direct messages
Solution
Hashtags are used to categorize content, making it easier for users to find posts related to specific topics.
Correct Answer: B — To categorize content
Q. What is the primary goal of social media marketing?
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A.
To increase website traffic
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B.
To build brand awareness
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C.
To generate leads
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D.
To improve SEO rankings
Solution
The primary goal of social media marketing is to build brand awareness by reaching a larger audience.
Correct Answer: B — To build brand awareness
Q. Which metric is most commonly used to measure engagement on social media?
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A.
Impressions
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B.
Clicks
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C.
Likes
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D.
Bounce Rate
Solution
Likes are a common metric used to measure engagement on social media, indicating how many users appreciated a post.
Correct Answer: C — Likes
Q. Which of the following is a paid advertising option on social media?
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A.
Organic posts
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B.
Boosted posts
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C.
User-generated content
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D.
Influencer marketing
Solution
Boosted posts are a paid advertising option that allows users to promote their posts to a wider audience.
Correct Answer: B — Boosted posts
Q. Which platform is primarily used for professional networking?
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A.
Facebook
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B.
Instagram
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C.
LinkedIn
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D.
Twitter
Solution
LinkedIn is primarily used for professional networking, allowing users to connect with colleagues and industry professionals.
Correct Answer: C — LinkedIn
Q. Which social media platform is known for its visual content?
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A.
Twitter
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B.
Pinterest
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C.
LinkedIn
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D.
Reddit
Solution
Pinterest is known for its visual content, allowing users to share and discover images and videos.
Correct Answer: B — Pinterest
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