SEO Fundamentals
Q. What does 'mobile-friendliness' refer to in SEO?
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A.
The speed of a website
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B.
The design of a website for mobile devices
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C.
The number of backlinks
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D.
The quality of content
Solution
Mobile-friendliness refers to how well a website is designed for mobile devices, which is a ranking factor for search engines.
Correct Answer: B — The design of a website for mobile devices
Q. What does the term 'backlink' refer to?
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A.
A link from one website to another
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B.
A link within the same website
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C.
A link to a social media profile
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D.
A link in an email
Solution
A backlink refers to a link from one website to another, which is important for SEO as it can improve a site's authority.
Correct Answer: A — A link from one website to another
Q. What is a common tool used for SEO analysis?
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A.
Google Analytics
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B.
Mailchimp
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C.
Hootsuite
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D.
Canva
Solution
Google Analytics is a common tool used for SEO analysis to track website traffic and user behavior.
Correct Answer: A — Google Analytics
Q. What is the primary purpose of keyword research in SEO?
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A.
To find the best social media platforms
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B.
To identify popular search terms
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C.
To create email marketing campaigns
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D.
To analyze website traffic
Solution
The primary purpose of keyword research in SEO is to identify popular search terms that users are searching for, which can help in optimizing content.
Correct Answer: B — To identify popular search terms
Q. What is the purpose of a sitemap in SEO?
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A.
To improve email deliverability
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B.
To provide a list of pages for search engines
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C.
To track social media engagement
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D.
To analyze competitor strategies
Solution
A sitemap provides a list of pages on a website for search engines, helping them to crawl and index the site more effectively.
Correct Answer: B — To provide a list of pages for search engines
Q. Which of the following factors is NOT considered a ranking factor by Google?
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A.
Page speed
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B.
Mobile-friendliness
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C.
Keyword density
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D.
Backlinks
Solution
Keyword density is not a direct ranking factor for Google; instead, the focus is on content quality and relevance.
Correct Answer: C — Keyword density
Q. Which of the following is a benefit of using long-tail keywords?
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A.
Higher search volume
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B.
Less competition
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C.
Easier to rank for
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D.
All of the above
Solution
Long-tail keywords typically have less competition and can be easier to rank for, making them beneficial for targeted SEO strategies.
Correct Answer: D — All of the above
Q. Which of the following is a key component of on-page SEO?
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A.
Backlinks
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B.
Meta tags
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C.
Social media shares
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D.
Email marketing
Solution
Meta tags are a key component of on-page SEO as they provide information about the webpage to search engines.
Correct Answer: B — Meta tags
Q. Which of the following is an example of off-page SEO?
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A.
Optimizing title tags
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B.
Creating quality content
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C.
Building backlinks
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D.
Improving site speed
Solution
Building backlinks is an example of off-page SEO, which involves activities done outside of the website to improve its ranking.
Correct Answer: C — Building backlinks
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