Color Theory and Typography
Q. In branding, what does the term 'brand identity' encompass?
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A.
Logo only
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B.
Visual elements and messaging
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C.
Color palette only
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D.
Product design only
Solution
Brand identity encompasses all visual elements and messaging that represent a brand.
Correct Answer: B — Visual elements and messaging
Q. What does 'hue' refer to in color theory?
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A.
Brightness
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B.
Saturation
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C.
Color name
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D.
Contrast
Solution
Hue refers to the color name itself, such as red, blue, or yellow.
Correct Answer: C — Color name
Q. What is the effect of using a monochromatic color scheme?
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A.
High contrast
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B.
Variety of colors
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C.
Different shades of one color
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D.
Opposite colors
Solution
A monochromatic color scheme uses different shades and tints of one color.
Correct Answer: C — Different shades of one color
Q. What is the primary color in the RGB color model?
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A.
Red
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B.
Green
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C.
Blue
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D.
Yellow
Solution
In the RGB color model, the primary colors are Red, Green, and Blue.
Correct Answer: A — Red
Q. What is the purpose of using a grid layout in design?
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A.
To create random placements
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B.
To ensure visual balance
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C.
To limit color usage
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D.
To increase text size
Solution
A grid layout helps ensure visual balance and alignment in design.
Correct Answer: B — To ensure visual balance
Q. Which font style is typically used for body text in print?
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A.
Serif
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B.
Sans-serif
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C.
Display
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D.
Script
Solution
Serif fonts are often used for body text in print due to their readability.
Correct Answer: A — Serif
Q. Which of the following is NOT a primary color in the CMYK color model?
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A.
Cyan
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B.
Magenta
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C.
Yellow
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D.
Green
Solution
Green is not a primary color in the CMYK color model; the primary colors are Cyan, Magenta, and Yellow.
Correct Answer: D — Green
Q. Which software is commonly used for vector graphic design?
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A.
Adobe Photoshop
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B.
Adobe Illustrator
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C.
CorelDRAW
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D.
Both Adobe Illustrator and CorelDRAW
Solution
Both Adobe Illustrator and CorelDRAW are commonly used for vector graphic design.
Correct Answer: D — Both Adobe Illustrator and CorelDRAW
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