Bounce rate refers to the percentage of visitors who leave the site after viewing only one page, indicating potential issues with engagement.

A call to action (CTA) is a button or link that encourages users to take a specific action, such as 'Buy Now' or 'Sign Up'.

The primary goal of CRO is to increase the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.

Landing pages are significant in CRO as they serve as the first point of contact for visitors and are designed to convert traffic into leads or sales.

User feedback plays a crucial role in CRO as it helps identify areas for improvement and understand user behavior.

The conversion rate is the most important metric for measuring the success of a CRO campaign, as it directly reflects the effectiveness of the optimization efforts.

Complicated checkout processes can negatively impact conversion rates by causing frustration and leading to cart abandonment.

A/B testing is a common method used in CRO to compare two versions of a webpage to determine which one performs better.

Using high-quality images and videos can help improve conversion rates by enhancing user engagement and trust.

Optimizely is a commonly used tool for A/B testing, allowing marketers to test different versions of web pages.