Professional Summary
Shahnawaz Alam is a technology leader, AI practitioner, and digital transformation expert with over 13 years of hands-on experience building and scaling enterprise-grade digital platforms.
He currently serves as Tech Lead - CTO at HW Wellness Solutions Pvt. Ltd. (True Elements - a Marico Ltd. acquired brand), where he leads large-scale SAP transformation, ERP modernization, analytics, and automation initiatives across multiple locations.
AI & Data-Driven Systems
Shahnawaz actively applies Artificial Intelligence across real-world systems including AI-assisted content generation, product comparison platforms, analytics-driven forecasting, automation workflows, and decision-support systems. His AI journey is practice-first, focused on implementation and continuous experimentation.
Core Expertise
AI
Digital Transformation
ERP Systems
SAP
eCommerce Platforms
Analytics
Automation
Cybersecurity
SEO
Career Highlights
- Led enterprise-wide SAP transformation for a Marico-acquired FMCG brand
- Built a full in-house ERP covering D2C, B2B, logistics, HRMS, GST and analytics
- Scaled Amazon monthly business from Rs 30L to Rs 1.5Cr with optimized ACOS
- Recipient of BCP Award - Marico Limited (2025)
Experience Timeline
2017-Present
Tech Lead / CTO - HW Wellness Solutions (True Elements)
2015-2017
Co-Founder - Kartnowa
2014-2015
Technical Associate - HealthyWorld
2012-2013
Senior Digital Marketing Executive - Yoflowers
Platforms & Work Environment
comparestore.in - AI-powered product comparison platform
toptriks.com - Social and utility-driven digital platform
Why trust this contributor?
Writes from real implementation experience across enterprise systems, AI workflows, eCommerce platforms, and large-scale digital operations - not from theoretical or AI-generated content alone.
