In branding, what does the term 'brand identity' encompass?
Correct Answer: Brand identity includes logo, colors, typography, and overall design.
- Step 1: Understand that 'brand identity' is how a brand presents itself to the world.
- Step 2: Recognize that it includes visual elements like logos, colors, and fonts.
- Step 3: Identify that it also involves messaging, such as taglines and the tone of voice used in communication.
- Step 4: Remember that brand identity helps people recognize and connect with the brand.
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