Which metric is most commonly used to measure engagement on social media?

Practice Questions

Q1
Which metric is most commonly used to measure engagement on social media?
  1. Impressions
  2. Clicks
  3. Likes
  4. Bounce Rate

Questions & Step-by-Step Solutions

Which metric is most commonly used to measure engagement on social media?
Correct Answer: Likes
  • Step 1: Understand what engagement means on social media. Engagement refers to how users interact with content.
  • Step 2: Identify different ways users can engage with posts, such as likes, comments, shares, and saves.
  • Step 3: Recognize that likes are a simple and quick way for users to show appreciation for a post.
  • Step 4: Conclude that likes are the most commonly used metric to measure engagement because they are easy to track and understand.
No concepts available.
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