What is remarketing in Google Ads?
Correct Answer: Remarketing is a strategy to show ads to users who have already visited your website or interacted with your ads.
- Step 1: Understand that remarketing is a way to reach people who have already visited your website or interacted with your ads.
- Step 2: When someone visits your site, a small piece of code (called a cookie) is placed in their browser.
- Step 3: This cookie helps Google Ads remember the user when they browse other websites.
- Step 4: You can create specific ads that will show to these users as they visit other sites, reminding them of your products or services.
- Step 5: The goal is to encourage these users to return to your site and complete a purchase or take another desired action.
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