What is the purpose of negative keywords in Google Ads?

Practice Questions

Q1
What is the purpose of negative keywords in Google Ads?
  1. To increase the number of impressions
  2. To prevent ads from showing for irrelevant searches
  3. To improve ad quality score
  4. To lower the cost-per-click

Questions & Step-by-Step Solutions

What is the purpose of negative keywords in Google Ads?
Correct Answer: Negative keywords prevent ads from showing for irrelevant searches.
  • Step 1: Understand that when you create an ad in Google Ads, you want it to show up for specific searches.
  • Step 2: Realize that some searches may not be relevant to your ad or business.
  • Step 3: Learn that negative keywords are words or phrases you can add to your ad campaign.
  • Step 4: Know that when you add negative keywords, your ad will not show up for searches that include those words.
  • Step 5: Understand that this helps you avoid wasting money on clicks from people who are not interested in your product or service.
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