What is the purpose of negative keywords in Google Ads?
Correct Answer: Negative keywords prevent ads from showing for irrelevant searches.
- Step 1: Understand that when you create an ad in Google Ads, you want it to show up for specific searches.
- Step 2: Realize that some searches may not be relevant to your ad or business.
- Step 3: Learn that negative keywords are words or phrases you can add to your ad campaign.
- Step 4: Know that when you add negative keywords, your ad will not show up for searches that include those words.
- Step 5: Understand that this helps you avoid wasting money on clicks from people who are not interested in your product or service.
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