What is a 'Quality Score' in Google Ads?

Practice Questions

Q1
What is a 'Quality Score' in Google Ads?
  1. A score that determines the quality of your website
  2. A metric that measures the relevance of your ads, keywords, and landing pages
  3. A score that indicates your ad's position on the search results page
  4. A measure of your social media engagement

Questions & Step-by-Step Solutions

What is a 'Quality Score' in Google Ads?
Correct Answer: Quality Score is a metric that measures the relevance of your ads, keywords, and landing pages.
  • Step 1: Understand that Quality Score is a number used by Google Ads.
  • Step 2: Know that this number shows how relevant your ads are to what people are searching for.
  • Step 3: Realize that Quality Score looks at three main things: your ad text, the keywords you choose, and the landing page where people go after clicking your ad.
  • Step 4: Remember that a higher Quality Score can help you pay less for ads and get better ad placements.
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