What is the purpose of a call-to-action (CTA) in an email?
Correct Answer: A call-to-action (CTA) encourages the recipient to take a specific action, such as clicking a link or making a purchase.
- Step 1: Understand what a call-to-action (CTA) is. It is a prompt that tells the reader what to do next.
- Step 2: Recognize that a CTA is usually a button or a link in an email.
- Step 3: Know that the purpose of a CTA is to encourage the recipient to take a specific action.
- Step 4: Examples of actions include clicking a link, signing up for a newsletter, or making a purchase.
- Step 5: A good CTA is clear and persuasive, making it easy for the reader to understand what to do.
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