What is a double opt-in process in email marketing?
Correct Answer: Double opt-in process
- Step 1: A person visits a website and signs up for an email list by entering their email address.
- Step 2: After signing up, the person receives an email asking them to confirm their subscription.
- Step 3: The person opens the email and clicks on a confirmation link inside it.
- Step 4: Once they click the link, their subscription is confirmed, and they will start receiving emails.
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