Which of the following is a key metric to track the success of an email marketing campaign?
Correct Answer: Click-through rate (CTR)
- Step 1: Understand what an email marketing campaign is. It is a way to send promotional messages to a group of people via email.
- Step 2: Learn about key metrics. Metrics are measurements that help us understand how well something is doing.
- Step 3: Identify the click-through rate (CTR). This is the percentage of people who clicked on links in the email.
- Step 4: Realize why CTR is important. A higher CTR means more people are interested in the content of the email.
- Step 5: Conclude that tracking CTR helps you see if your email marketing is successful.
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