What is the purpose of A/B testing in email marketing?
Correct Answer: A/B testing helps in finding out which email version is more effective.
- Step 1: Create two different versions of an email. For example, change the subject line or the call-to-action button.
- Step 2: Send Version A to one group of people and Version B to another group.
- Step 3: Measure how many people opened each email (open rates) and how many took the desired action (conversions).
- Step 4: Compare the results to see which version performed better.
- Step 5: Use the winning version for future emails to improve overall performance.
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