What is the optimal frequency for sending marketing emails to maintain engagement without overwhelming subscribers?
Correct Answer: Once a week
- Step 1: Understand your audience. Know how often they want to hear from you.
- Step 2: Research common practices. Many businesses send emails once a week.
- Step 3: Test different frequencies. Try sending emails every week, every two weeks, and see how your audience responds.
- Step 4: Monitor engagement. Check open rates and click rates to see if your audience is still interested.
- Step 5: Adjust based on feedback. If subscribers seem overwhelmed, consider reducing the frequency.
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