Which of the following can negatively impact conversion rates?

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Q: Which of the following can negatively impact conversion rates?

Solution: Complicated checkout processes can negatively impact conversion rates by causing frustration and leading to cart abandonment.

Steps: 6

Step 1: Understand what conversion rates are. Conversion rates measure how many visitors to a website complete a desired action, like making a purchase.
Step 2: Identify what a checkout process is. The checkout process is the series of steps a customer goes through to complete their purchase online.
Step 3: Recognize what a complicated checkout process means. A complicated checkout process has too many steps, requires too much information, or is confusing.
Step 4: Realize how frustration can occur. If customers find the checkout process too difficult or time-consuming, they may get frustrated.
Step 5: Understand cart abandonment. Cart abandonment happens when customers leave the website without completing their purchase, often due to frustration.
Step 6: Connect the dots. A complicated checkout process can lead to frustration, which can cause customers to abandon their carts, thus negatively impacting conversion rates.