What is a 'call to action' (CTA) in the context of CRO?
Correct Answer: A call to action (CTA) is a button or link that encourages users to take a specific action, such as 'Buy Now' or 'Sign Up'.
- Step 1: Understand that a 'call to action' (CTA) is a prompt for users.
- Step 2: Recognize that CTAs are usually buttons or links on a website.
- Step 3: Identify that CTAs encourage users to do something specific.
- Step 4: Examples of CTAs include phrases like 'Buy Now', 'Sign Up', or 'Learn More'.
- Step 5: Know that CTAs are important for guiding users towards actions that benefit the website.
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