What does the term 'bounce rate' refer to in the context of CRO?
Correct Answer: Bounce rate is the percentage of visitors who leave the site after viewing only one page.
- Step 1: Understand that 'bounce rate' is a term used in website analysis.
- Step 2: Know that it measures how many visitors leave a website after viewing just one page.
- Step 3: Realize that a high bounce rate might mean visitors are not finding what they expected or are not engaged.
- Step 4: Consider that improving the bounce rate can help increase user engagement and conversions.
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