What is the primary goal of Conversion Rate Optimization (CRO)?

Practice Questions

Q1
What is the primary goal of Conversion Rate Optimization (CRO)?
  1. Increase website traffic
  2. Improve user experience
  3. Increase the percentage of visitors who complete a desired action
  4. Enhance brand awareness

Questions & Step-by-Step Solutions

What is the primary goal of Conversion Rate Optimization (CRO)?
Correct Answer: To increase the percentage of visitors who complete a desired action.
  • Step 1: Understand what Conversion Rate Optimization (CRO) means. It is a process to improve the effectiveness of a website.
  • Step 2: Identify the desired action you want visitors to take, like buying a product or signing up for a newsletter.
  • Step 3: Measure how many visitors currently complete that action. This is your current conversion rate.
  • Step 4: Implement changes to your website to make it easier or more appealing for visitors to complete the desired action.
  • Step 5: Monitor the results to see if more visitors are completing the action after the changes.
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