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Which metric would you use to measure the return on investment (ROI) of a digita

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Question: Which metric would you use to measure the return on investment (ROI) of a digital marketing campaign?

Options:

  1. Customer Lifetime Value
  2. Cost Per Click
  3. Conversion Rate
  4. Total Revenue

Correct Answer: Total Revenue

Solution: 

Total Revenue is used to measure the return on investment (ROI) of a digital marketing campaign, as it reflects the income generated from the campaign.

Which metric would you use to measure the return on investment (ROI) of a digita

Practice Questions

Q1
Which metric would you use to measure the return on investment (ROI) of a digital marketing campaign?
  1. Customer Lifetime Value
  2. Cost Per Click
  3. Conversion Rate
  4. Total Revenue

Questions & Step-by-Step Solutions

Which metric would you use to measure the return on investment (ROI) of a digital marketing campaign?
Correct Answer: Total Revenue
  • Step 1: Understand what ROI means.
  • Step 2: Identify what a digital marketing campaign is.
  • Step 3: Look for the income generated by the campaign.
  • Step 4: Measure the Total Revenue from the campaign.
  • Step 5: Compare Total Revenue to the costs of the campaign.
  • Step 6: Conclude that Total Revenue is the key metric for measuring ROI.
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