Which metric would you use to measure the return on investment (ROI) of a digital marketing campaign?
Correct Answer: Total Revenue
- Step 1: Understand what ROI means.
- Step 2: Identify what a digital marketing campaign is.
- Step 3: Look for the income generated by the campaign.
- Step 4: Measure the Total Revenue from the campaign.
- Step 5: Compare Total Revenue to the costs of the campaign.
- Step 6: Conclude that Total Revenue is the key metric for measuring ROI.
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