What does the term 'bounce rate' refer to?
Correct Answer: Bounce rate is the percentage of visitors who leave a website after viewing only one page.
- Step 1: Understand that 'bounce rate' is a term used in web analytics.
- Step 2: Know that it measures how many visitors leave a website after viewing just one page.
- Step 3: Realize that a high bounce rate means visitors are not engaging with the site.
- Step 4: Remember that a low bounce rate indicates visitors are exploring more pages.
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