Which tool is commonly used for A/B testing in digital marketing?
Correct Answer: Optimizely
- Step 1: Understand what A/B testing is. It is a method to compare two versions of something to see which one performs better.
- Step 2: Identify the purpose of A/B testing in digital marketing. It helps marketers improve their web pages or emails.
- Step 3: Learn about tools that can help with A/B testing. These tools allow you to create and test different versions easily.
- Step 4: Discover that Optimizely is one of the most popular tools for A/B testing. It is widely used by marketers.
- Step 5: Know that with Optimizely, you can test different versions of web pages or emails to see which one gets better results.
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