Which of the following is a key performance indicator (KPI) for social media mar

Practice Questions

Q1
Which of the following is a key performance indicator (KPI) for social media marketing?
  1. Cost Per Click
  2. Engagement Rate
  3. Conversion Rate
  4. Return on Investment

Questions & Step-by-Step Solutions

Which of the following is a key performance indicator (KPI) for social media marketing?
Correct Answer: Engagement Rate
  • Step 1: Understand what a key performance indicator (KPI) is. A KPI is a measurable value that shows how effectively a company is achieving key business objectives.
  • Step 2: Recognize that in social media marketing, KPIs help measure the success of social media efforts.
  • Step 3: Identify what Engagement Rate means. It measures how much users interact with your content, such as likes, comments, shares, and clicks.
  • Step 4: Conclude that Engagement Rate is a KPI because it helps assess how well your social media content is performing in terms of user interaction.
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