What does the term 'bounce rate' refer to in analytics?
Correct Answer: Bounce rate is the percentage of visitors who leave a website after viewing only one page.
- Step 1: Understand that 'bounce rate' is a term used in website analytics.
- Step 2: Know that it measures how many visitors leave a website quickly.
- Step 3: Realize that a visitor is considered to have 'bounced' if they only look at one page.
- Step 4: Learn that the bounce rate is expressed as a percentage of total visitors.
- Step 5: For example, if 100 people visit a site and 30 leave after one page, the bounce rate is 30%.
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