Which metric is commonly used to measure email marketing success?
Correct Answer: Click-through rate (CTR)
- Step 1: Understand what email marketing is. It involves sending emails to promote products or services.
- Step 2: Learn about metrics. Metrics are measurements that help us understand how well something is performing.
- Step 3: Identify common metrics in email marketing. Some examples are open rate, click-through rate (CTR), and conversion rate.
- Step 4: Focus on click-through rate (CTR). CTR measures how many people clicked on a link in the email compared to how many received the email.
- Step 5: Realize why CTR is important. A higher CTR means more people are engaging with your email, which indicates a successful campaign.
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