If a company allocates its budget primarily to marketing rather than research an

Practice Questions

Q1
If a company allocates its budget primarily to marketing rather than research and development, which of the following is a potential risk?
  1. Increased brand awareness.
  2. Short-term sales growth.
  3. Neglecting innovation and long-term growth.
  4. Higher customer engagement.

Questions & Step-by-Step Solutions

If a company allocates its budget primarily to marketing rather than research and development, which of the following is a potential risk?
  • Step 1: Understand the company's budget allocation. The company is spending more money on marketing than on research and development (R&D).
  • Step 2: Identify what marketing focuses on. Marketing is about promoting and selling products to customers.
  • Step 3: Identify what R&D focuses on. Research and development is about creating new products and improving existing ones.
  • Step 4: Consider the consequences of spending less on R&D. If the company does not invest in R&D, it may not innovate or create new products.
  • Step 5: Think about the long-term effects. Without innovation, the company may fall behind competitors and lose market relevance over time.
  • Step 6: Conclude that focusing too much on marketing can lead to neglecting innovation, which is a potential long-term risk.
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