In the context of the passage, which of the following best describes the author'

In the context of the passage, which of the following best describes the author's attitude towards the use of data analytics in marketing?

In the context of the passage, which of the following best describes the author's attitude towards the use of data analytics in marketing?

Step 1: Read the passage carefully to understand the author's main points about data analytics in marketing.
Step 2: Identify any positive language or examples the author uses to describe data analytics.
Step 3: Look for phrases that indicate the author's feelings, such as excitement or support for data analytics.
Step 4: Consider how the author connects data analytics to understanding consumer preferences.
Step 5: Conclude that the author's attitude is enthusiastic about the benefits of using data analytics in marketing.

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