What does the phrase 'greenwashing' imply in the context of environmental market

What does the phrase 'greenwashing' imply in the context of environmental marketing?

What does the phrase 'greenwashing' imply in the context of environmental marketing?

Step 1: Understand the term 'greenwashing'. It is a combination of the words 'green' (which means environmentally friendly) and 'whitewashing' (which means hiding the truth).
Step 2: Recognize that 'greenwashing' is used in marketing to describe when a company pretends to be more environmentally friendly than it really is.
Step 3: Identify that companies may use greenwashing to attract customers who care about the environment, even if their products or practices are not truly sustainable.
Step 4: Conclude that 'greenwashing' implies misleading claims about environmental benefits, making option 1 the correct interpretation.

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