Question: A company has a variable cost of $12 per unit and a selling price of $20 per unit. What is the contribution margin ratio?
Options:
Correct Answer: 50%
Solution:
Contribution margin = Selling price - Variable cost = $20 - $12 = $8. Contribution margin ratio = Contribution margin / Selling price = $8 / $20 = 0.40 or 40%.