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Which of the following best describes 'market positioning'?

Practice Questions

1 question
Q1
Which of the following best describes 'market positioning'?
  1. The process of setting prices for products
  2. The strategy of creating a unique image in the consumer's mind
  3. The method of distributing products to retailers
  4. The analysis of competitors' strengths and weaknesses

Questions & Step-by-step Solutions

1 item
Q
Q: Which of the following best describes 'market positioning'?
Solution: Market positioning is the strategy of creating a unique image and identity for a product in the consumer's mind.
Steps: 0

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