What is the primary goal of a marketing audit?

What is the primary goal of a marketing audit?

Step 1: Understand what a marketing audit is. It is a review of a company's marketing strategies.
Step 2: Identify the purpose of the audit. The main purpose is to see how well the current marketing strategies are working.
Step 3: Assess the effectiveness of these strategies. This means looking at what is successful and what is not.
Step 4: Look for areas that need improvement. This involves finding ways to make the marketing strategies better.
Step 5: Conclude that the primary goal is to improve marketing efforts based on the findings.

No concepts available.