What is the main focus of relationship marketing?

Practice Questions

1 question
Q1
What is the main focus of relationship marketing?
  1. Maximizing short-term sales
  2. Building long-term customer loyalty
  3. Reducing marketing expenses
  4. Increasing product variety

Questions & Step-by-step Solutions

1 item
Q
Q: What is the main focus of relationship marketing?
Solution: Relationship marketing focuses on building long-term customer loyalty and engagement rather than just maximizing short-term sales.
Steps: 4

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