What does the term 'target market' refer to in marketing?

What does the term 'target market' refer to in marketing?

Step 1: Understand that a business creates products or services.
Step 2: Recognize that not everyone will want to buy these products or services.
Step 3: Identify that a target market is a specific group of people who are most likely to be interested in what the business offers.
Step 4: Realize that businesses study their target market to understand their needs, preferences, and behaviors.
Step 5: Conclude that by focusing on the target market, businesses can create better marketing strategies to reach those consumers.

No concepts available.