What is the role of a SWOT analysis in marketing?

What is the role of a SWOT analysis in marketing?

Step 1: Understand what SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.
Step 2: Identify the strengths of your business, like what you do well or what makes you unique.
Step 3: Identify the weaknesses of your business, such as areas where you can improve or things you lack.
Step 4: Look for opportunities in the market, like trends you can take advantage of or gaps you can fill.
Step 5: Recognize the threats in the market, such as competition or changes in consumer behavior.
Step 6: Use the information from the SWOT analysis to make better marketing decisions and strategies.

No concepts available.