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In marketing, what does the term '4 Ps' refer to?

Practice Questions

Q1
In marketing, what does the term '4 Ps' refer to?
  1. Product, Price, Place, Promotion
  2. People, Process, Product, Profit
  3. Planning, Performance, Positioning, Pricing
  4. Product, People, Process, Promotion

Questions & Step-by-Step Solutions

In marketing, what does the term '4 Ps' refer to?
  • Step 1: Understand that the '4 Ps' are key components of marketing.
  • Step 2: Learn what each 'P' stands for: 'Product' refers to what you are selling.
  • Step 3: 'Price' is about how much you charge for your product.
  • Step 4: 'Place' means where you sell your product, like in a store or online.
  • Step 5: 'Promotion' involves how you tell people about your product, like through ads.
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