In a case study, a startup is struggling with its marketing strategy. Which principle of management should the entrepreneur focus on to improve market reach?
Practice Questions
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Q1
In a case study, a startup is struggling with its marketing strategy. Which principle of management should the entrepreneur focus on to improve market reach?
Planning
Organizing
Leading
Controlling
Planning is essential for developing an effective marketing strategy that aligns with business goals.
Questions & Step-by-step Solutions
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Q
Q: In a case study, a startup is struggling with its marketing strategy. Which principle of management should the entrepreneur focus on to improve market reach?
Solution: Planning is essential for developing an effective marketing strategy that aligns with business goals.
Steps: 7
Step 1: Identify the current marketing strategy of the startup.
Step 2: Analyze the strengths and weaknesses of the current strategy.
Step 3: Set clear marketing goals that align with the overall business objectives.
Step 4: Research the target market to understand customer needs and preferences.
Step 5: Develop a detailed marketing plan that includes tactics to reach the target audience.
Step 6: Implement the marketing plan and monitor its effectiveness.
Step 7: Adjust the strategy based on feedback and results to improve market reach.