Which of the following is NOT a type of market research?
Practice Questions
1 question
Q1
Which of the following is NOT a type of market research?
Surveys
Focus Groups
Sales Forecasting
Observational Research
Sales forecasting is a predictive tool rather than a type of market research, which includes surveys, focus groups, and observational research.
Questions & Step-by-step Solutions
1 item
Q
Q: Which of the following is NOT a type of market research?
Solution: Sales forecasting is a predictive tool rather than a type of market research, which includes surveys, focus groups, and observational research.
Steps: 5
Step 1: Understand what market research is. Market research is the process of gathering information about consumers' needs and preferences.
Step 2: Identify the common types of market research. These include surveys (asking people questions), focus groups (discussing with a small group), and observational research (watching how people behave).
Step 3: Look at the options given in the question. One of the options is 'sales forecasting'.
Step 4: Determine what sales forecasting is. Sales forecasting is predicting future sales based on data and trends, not gathering information about consumer preferences.
Step 5: Conclude that since sales forecasting is a predictive tool and not a method of gathering consumer information, it is NOT a type of market research.
