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Which of the following is a qualitative research method in marketing?
Which of the following is a qualitative research method in marketing?
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Practice Questions
1 question
Q1
Which of the following is a qualitative research method in marketing?
Surveys
Focus Groups
Experiments
Observations
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Focus groups are a qualitative research method used to gather insights about consumer attitudes and perceptions.
Questions & Step-by-step Solutions
1 item
Q
Q: Which of the following is a qualitative research method in marketing?
Solution:
Focus groups are a qualitative research method used to gather insights about consumer attitudes and perceptions.
Steps: 4
Show Steps
Step 1: Understand what qualitative research means. It focuses on understanding people's thoughts and feelings rather than just numbers.
Step 2: Learn about different qualitative research methods. Common methods include interviews, observations, and focus groups.
Step 3: Identify focus groups. A focus group is a small group of people who discuss a product or service to provide feedback.
Step 4: Recognize that focus groups gather insights about consumer attitudes and perceptions, making them a qualitative research method.
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