In the context of consumer behavior, what is 'cognitive dissonance'?
Practice Questions
1 question
Q1
In the context of consumer behavior, what is 'cognitive dissonance'?
The discomfort experienced after making a purchase
The process of gathering information before a purchase
The influence of social factors on buying decisions
The evaluation of alternatives before making a decision
Cognitive dissonance is the discomfort experienced after making a purchase, often leading consumers to seek reassurance about their decision.
Questions & Step-by-step Solutions
1 item
Q
Q: In the context of consumer behavior, what is 'cognitive dissonance'?
Solution: Cognitive dissonance is the discomfort experienced after making a purchase, often leading consumers to seek reassurance about their decision.
Steps: 4
Step 1: Understand that cognitive dissonance is a feeling of discomfort or tension.
Step 2: Recognize that this feeling often happens after you make a decision, like buying something.
Step 3: Realize that after a purchase, you might start to doubt if you made the right choice.
Step 4: Know that to feel better, people often look for information or reassurance that supports their decision.
