Which of the following is NOT a component of the marketing mix?
Practice Questions
1 question
Q1
Which of the following is NOT a component of the marketing mix?
Product
Price
Promotion
Profit
Profit is not a component of the marketing mix; the components are product, price, place, and promotion.
Questions & Step-by-step Solutions
1 item
Q
Q: Which of the following is NOT a component of the marketing mix?
Solution: Profit is not a component of the marketing mix; the components are product, price, place, and promotion.
Steps: 5
Step 1: Understand what the marketing mix is. The marketing mix consists of four main components: product, price, place, and promotion.
Step 2: Identify the components of the marketing mix. These are: 1) Product - what you are selling, 2) Price - how much you are selling it for, 3) Place - where you are selling it, and 4) Promotion - how you are advertising it.
Step 3: Look at the options given in the question. You need to find which one is NOT part of the marketing mix.
Step 4: Recognize that profit is not one of the four components. Profit is the money you make after selling your product, but it is not a part of the marketing mix itself.
Step 5: Conclude that the answer to the question is profit, as it is not a component of the marketing mix.
