Which of the following best describes 'brand equity'?

Practice Questions

1 question
Q1
Which of the following best describes 'brand equity'?
  1. The cost of producing a brand
  2. The value added to a product by having a well-known brand name
  3. The total sales of a brand
  4. The market share of a brand

Questions & Step-by-step Solutions

1 item
Q
Q: Which of the following best describes 'brand equity'?
Solution: Brand equity refers to the value added to a product by having a well-known brand name, which can influence customer choice.
Steps: 5

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