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What is the purpose of market segmentation?

Practice Questions

1 question
Q1
What is the purpose of market segmentation?
  1. To increase production costs
  2. To identify different customer needs
  3. To standardize products
  4. To reduce marketing efforts

Questions & Step-by-step Solutions

1 item
Q
Q: What is the purpose of market segmentation?
Solution: Market segmentation is used to identify different customer needs and tailor marketing strategies accordingly.
Steps: 0

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