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In the context of the marketing mix, what does 'place' refer to?
In the context of the marketing mix, what does 'place' refer to?
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Practice Questions
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Q1
In the context of the marketing mix, what does 'place' refer to?
The physical location of a business
The distribution channels used to deliver products
The pricing strategy employed
The promotional activities undertaken
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'Place' in the marketing mix refers to the distribution channels used to deliver products to customers.
Questions & Step-by-step Solutions
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Q
Q: In the context of the marketing mix, what does 'place' refer to?
Solution:
'Place' in the marketing mix refers to the distribution channels used to deliver products to customers.
Steps: 4
Show Steps
Step 1: Understand that the marketing mix consists of four main elements: product, price, promotion, and place.
Step 2: Recognize that 'place' specifically deals with how and where products are made available to customers.
Step 3: Identify that 'place' includes the distribution channels, such as stores, online platforms, or direct sales.
Step 4: Realize that the goal of 'place' is to ensure that customers can easily find and purchase the product.
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