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What does the term 'positioning' refer to in marketing?
What does the term 'positioning' refer to in marketing?
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Practice Questions
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What does the term 'positioning' refer to in marketing?
The location of a business
The way a product is perceived in the minds of consumers
The pricing strategy of a product
The distribution channels used
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Positioning refers to the way a product is perceived in the minds of consumers relative to competing products.
Questions & Step-by-step Solutions
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Q
Q: What does the term 'positioning' refer to in marketing?
Solution:
Positioning refers to the way a product is perceived in the minds of consumers relative to competing products.
Steps: 3
Show Steps
Step 1: Understand that 'positioning' is about how a product is viewed by customers.
Step 2: Realize that this view is compared to other similar products in the market.
Step 3: Know that effective positioning helps a product stand out and attract customers.
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