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Which pricing strategy involves setting a high price initially and then lowering it over time?

Practice Questions

1 question
Q1
Which pricing strategy involves setting a high price initially and then lowering it over time?
  1. Penetration pricing
  2. Skimming pricing
  3. Competitive pricing
  4. Value-based pricing

Questions & Step-by-step Solutions

1 item
Q
Q: Which pricing strategy involves setting a high price initially and then lowering it over time?
Solution: Skimming pricing involves setting a high price initially and then gradually lowering it to attract more price-sensitive customers.
Steps: 0

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