What is the primary purpose of a SWOT analysis in a business environment?

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To evaluate financial performance
To assess internal and external factors
To determine employee satisfaction
To analyze market trends

Questions & Step-by-step Solutions

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Q: What is the primary purpose of a SWOT analysis in a business environment?

Solution: A SWOT analysis helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats, which are crucial for strategic planning.

Steps: 7

Step 1: Understand what SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats.
Step 2: Recognize that a SWOT analysis is a tool used by businesses to evaluate their current situation.
Step 3: Identify the Strengths of the business, which are the positive attributes that give it an advantage.
Step 4: Identify the Weaknesses of the business, which are the areas that need improvement.
Step 5: Identify the Opportunities available to the business, which are external factors that could help it grow.
Step 6: Identify the Threats facing the business, which are external challenges that could harm it.
Step 7: Use the information gathered from the SWOT analysis to make informed decisions and strategic plans for the future.

What is the primary purpose of a SWOT analysis in a business environment?

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