Marketing Fundamentals - Numerical Applications

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Q. A business forecasts sales of 2,000 units at a price of $50 each. What is the expected total sales revenue?
  • A. $80,000
  • B. $90,000
  • C. $100,000
  • D. $110,000
Q. A business sells a product for $60 and incurs a variable cost of $30 per unit. What is the contribution margin per unit?
  • A. $20
  • B. $30
  • C. $40
  • D. $50
Q. A company has a market share of 25% in a market worth $1,000,000. What is the company's revenue from this market?
  • A. $250,000
  • B. $500,000
  • C. $750,000
  • D. $1,000,000
Q. A company has a market share of 25% in a market worth $1,000,000. What is the company's sales revenue?
  • A. $250,000
  • B. $300,000
  • C. $200,000
  • D. $400,000
Q. A marketing campaign costs $2,000 and generates $8,000 in sales. What is the return on investment (ROI)?
  • A. 200%
  • B. 300%
  • C. 400%
  • D. 500%
Q. A product is priced at $80 and has a sales tax of 10%. What is the total price including tax?
  • A. $88
  • B. $90
  • C. $85
  • D. $92
Q. A product's demand increases by 15% when the price decreases by 10%. What is the price elasticity of demand?
  • A. 1.5
  • B. 1.0
  • C. 0.5
  • D. 2.0
Q. A product's price is reduced from $40 to $30. What is the percentage decrease in price?
  • A. 25%
  • B. 30%
  • C. 35%
  • D. 40%
Q. If a business spends $1,500 on advertising and gains 150 new customers, what is the cost per acquisition (CPA)?
  • A. $5
  • B. $10
  • C. $15
  • D. $20
Q. If a business spends $500 on advertising and gains 50 new customers, what is the cost per acquisition (CPA)?
  • A. $5
  • B. $10
  • C. $15
  • D. $20
Q. If a company has a customer retention rate of 80% and loses 20% of its customers, what is the remaining customer base if it started with 1,000 customers?
  • A. 800
  • B. 900
  • C. 1,000
  • D. 1,200
Q. If a company has a customer retention rate of 80% and starts with 1,000 customers, how many customers will remain after one year?
  • A. 800
  • B. 900
  • C. 750
  • D. 850
Q. If a company has a gross profit of $300,000 and total sales of $1,000,000, what is the gross profit margin?
  • A. 20%
  • B. 25%
  • C. 30%
  • D. 35%
Q. If a company has total sales of $500,000 and total expenses of $400,000, what is the profit margin?
  • A. 10%
  • B. 20%
  • C. 25%
  • D. 30%
Q. If a company sells 500 units of a product at a price of $20 each, what is the total revenue?
  • A. $10,000
  • B. $5,000
  • C. $15,000
  • D. $20,000
Q. If a product has a cost of $15 and is sold for $25, what is the markup percentage?
  • A. 40%
  • B. 50%
  • C. 60%
  • D. 70%
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