Q. What is the purpose of a brand's value proposition?
-
A.
To outline the company's financial goals
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B.
To explain how the brand meets customer needs
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C.
To define the company's mission statement
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D.
To identify the target market
Solution
A brand's value proposition explains how the brand meets customer needs and what makes it unique.
Correct Answer:
B
— To explain how the brand meets customer needs
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Q. What is the role of advertising in marketing?
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A.
To manage customer relationships
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B.
To inform and persuade potential customers
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C.
To conduct market research
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D.
To develop new products
Solution
The role of advertising in marketing is to inform and persuade potential customers about products or services.
Correct Answer:
B
— To inform and persuade potential customers
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Q. Which marketing strategy focuses on creating a unique image for a product?
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A.
Cost Leadership
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B.
Differentiation
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C.
Market Penetration
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D.
Diversification
Solution
Differentiation strategy focuses on creating a unique image for a product to stand out in the market.
Correct Answer:
B
— Differentiation
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Q. Which of the following is a key benefit of digital marketing?
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A.
Higher production costs
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B.
Limited audience reach
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C.
Real-time analytics and feedback
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D.
Inflexibility in campaign adjustments
Solution
A key benefit of digital marketing is the ability to access real-time analytics and feedback to optimize campaigns.
Correct Answer:
C
— Real-time analytics and feedback
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Q. Which of the following is a qualitative research method in marketing?
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A.
Surveys
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B.
Focus Groups
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C.
Experiments
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D.
Observations
Solution
Focus groups are a qualitative research method used to gather insights about consumer attitudes and perceptions.
Correct Answer:
B
— Focus Groups
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